Shopify stores and brand sites, shipped in weeks
Old rule: A new store takes six months.Ours take weeks.
We design and build Shopify stores and brand sites that load fast, rank and sell. Since 2015 we have built more than 200 Shopify stores, first as Onil and now as False Rules. AI does the heavy lifting, so one senior person ships what used to need a team.
Stores we designed and built.
Real stores, scrolling as they were designed.
- 200+
- Shopify stores since 2015
- 2016
- Shopify Partner since June
- 5.0
- from 26 reviews
What you get
A store or site from scratch
Design, theme, products, payments, shipping and apps, ready to sell on day one.
Migrations without losing Google
From WooCommerce, Magento, Wix or an old domain, with every URL mapped and redirected.
Shopify Plus, when it pays
Checkout extensions, custom Functions, expansion stores and B2B.
Speed and conversion fixes
Core Web Vitals, theme clean-up, product pages and the path to checkout.
Integrations
Klaviyo, inventory and ERP, reviews, subscriptions, and drinks partners like BottleNexus and ReserveBar.
Sites that are not stores
Launch sites, landing pages and studio sites like this one, built in Astro or Next.js.
“Looks great… thanks for all your hard work!”
Questions
How much does a Shopify store cost?
A new store or site starts from $4,900 as a fixed-price sprint. You get the exact price in writing after the brief, never an hourly estimate. Ongoing work, like new pages, CRO and email, runs on the monthly studio, from $6,500 a month.
How long does it take?
You get a proposal with first visuals two days after the brief. Most builds take one to three weeks, depending on products, content and integrations.
Do I need Shopify Plus?
Usually not at first. Plus pays when you need to change checkout, run custom Functions, several stores or high volume. Our Shopify Plus calculator and guide show where the line is.
Can you take over an existing store?
Yes. We start with a written review of speed, apps and theme, then fix what costs you sales first.
Are you a Shopify Partner?
Yes, since June 2016 (as Onil), rated 5.0 from 26 reviews in the Shopify Partner Directory.