One person. A lot of AI.
You need a team of forty. You need one person who knows what good looks like.
I'm Dani Gil, and I run False Rules. There is no floor of designers, no account managers, no layer of juniors between you and the work. There is me, your brief in writing, and AI that does in hours what used to take a team weeks.
How we got here
- 2015
The first stores
I start building Shopify stores under the name Onil. Fashion, food, beauty and jewellery brands, mostly in the US, the UK, Canada, Australia and Switzerland.
- 2016
Shopify Partner
Onil becomes a Shopify Partner in June 2016, later in the Select tier. Merchants rate us 5.0 out of 5 from 26 reviews.
- 200+
Stores and brands
Over the years: more than 200 Shopify stores. Wine and spirits brands become our niche: Dos Hombres on Shopify with BottleNexus, storefronts powered by ReserveBar and LiquidCommerce, work for The Macallan and Don Julio.
- Then
A circle of freelancers
For years I worked with a ring of freelance designers, developers and photographers. Good people, but every project waited on someone's calendar.
- 2026
The circle is AI now
Today it is me directing AI. In October and November 2026 I built eight apps of our own in about two months, from idea to the store. That is the proof we show clients.
Who does what
Dani Gil
Strategy, design and code. Writes every proposal, directs every AI tool and signs off every launch. The person who answers you is the person who does the work.
The AI
Claude for code, writing and agents. Magnific (Seedream and Seedance) for images and film. Shopify, Klaviyo, Astro and Expo underneath. AI does the typing; we make every call on taste.
Every rule you were sold is false.
- Good work needs a big team.One senior person and the right AI.
- Every project starts with a call.Write it once. We reply in writing.
- Quality takes months.Next week.
- AI work looks like AI.Only when nobody with taste is directing it.
The facts
- Company
- False Rules is a trading name of Metacortex Technologies SL
- People
- One: founder Dani Gil, working with AI
- Building online stores since
- 2015 (as Onil)
- Shopify Partner since
- June 2016
- Shopify stores built
- 200+
- Shopify Partner Directory rating
- 5.0 from 26 reviews
- Own apps built in 2026
- 8 (KADRE, La Grada, Readybell, Underbuy, No Takeout, Dawnsy, Clubkey, Stikki)
- Languages
- English and Spanish
- How we work
- Async and in writing. Fixed prices. No calls needed.
- Contact
- hello@falserules.com
Tell us what you need. We reply in writing within 24 hours with a plan and a fixed price.