# False Rules

> False Rules is an AI-native creative and technology studio run by Metacortex Technologies SL. Its founder, Dani Gil, directs AI to ship brand sites, Shopify and Shopify Plus stores, AI films and photography, email and social marketing, apps and AI agents, usually in days or weeks instead of months. AI does the heavy lifting; people make every call on taste. We work async and in writing: no calls needed.

Key facts:
- Company: False Rules, a trading name of Metacortex Technologies SL
- Founder: Dani Gil. The studio is one person working with AI; there is no larger team
- Tagline: Every rule you were sold is false.
- About: https://falserules.com/about/ (Spanish: https://falserules.com/es/sobre-nosotros/)
- Website: https://falserules.com/ (Spanish: https://falserules.com/es/)
- Contact: hello@falserules.com (reply within 24 hours) or the form at https://falserules.com/#contact
- Working style: written briefs, shared preview links, fixed prices. No calls required.
- First proposal with visuals: within 48 hours of a brief
- Brands served: 200+ (brand sites, Shopify stores, campaigns and content)
- Specialism: direct-to-consumer ecommerce for wine and spirits brands in the US (Shopify, ReserveBar, LiquidCommerce, BottleNexus, Klaviyo)
- Markets: United States first, plus the UK, Canada, Australia, Switzerland and Spain. Work in English and Spanish.

## Track record on Shopify

Dani Gil has built Shopify stores since 2015 under the name Onil (onilagency.com now points to this site), part of Metacortex Technologies SL.
- Shopify Select Partner since June 2016: https://www.shopify.com/partners/directory/partner/onilagency
- Rated 5.0 out of 5 from 26 merchant reviews in the Shopify Partner Directory (quality of work and communication)
- 200+ Shopify stores built, redesigned, migrated or supported
- Services there: Shopify and Shopify Plus design and development, migrations (for example WordPress to Shopify), custom themes, audits, ongoing support and growth

What merchants say in the Shopify Partner Directory (public reviews):
- "Dani is truly an expert in Shopify and can accomplish any design or functionality you're trying to achieve." (VWAQ)
- "We are located in two very different time zones, but that has never been a concern." (Meadow, Canada)

## Clients

Wine, spirits and drinks: The Macallan, Don Julio, Tito's Handmade Vodka, Yellow Tail, Bruichladdich, Westland Distillery, Dos Hombres, Casa Dragones, Uncle Nearest, Brother's Bond, León y Sol, 1953 Tequila, Southbound, Mermaid Gin (Isle of Wight Distillery), B!atch Tequila, Flying Whale Wine, Posh Gin, Sláinte Irish Whiskey, MAGA Beer, Komvida (kombucha), and ReserveBar (the US spirits marketplace, as a partner on brand storefronts).

Media, luxury and lifestyle: Condé Nast (Spain), Grupo Planeta, Epicurious, Luxury Portfolio International, Worth Avenue Yachts, Safe Harbor, WSL (Wall Street Luxury), Smash Tennis, Bonus Health.

Shopify brands (via Onil): Diamond Supply Co., Dyedbro, TLB Mallorca, Fontana (Sweden), Smileat, Salad Code, Glo, Siwon, Meadow, Miss Mr, Oak + Mini, The Goya Brand, Groomfy, Niasha, Bella Leigh, Little River Co., Dose Skin, Prene, Umoa, Underwater Kinetics, Farmacia Malasaña.

## Services

- [Build](https://falserules.com/#svc): Brand sites, Shopify and Shopify Plus stores, apps and internal tools, integrated with ReserveBar, LiquidCommerce, BottleNexus, Klaviyo, Meta and TikTok
- [Film](https://falserules.com/#svc): AI campaign films, ads and social loops, concept to final cut in days
- [Image](https://falserules.com/#svc): AI product and lifestyle photography for every channel
- [Grow](https://falserules.com/#svc): Email and SMS (Klaviyo), social media, CRO and tracking
- [Automate](https://falserules.com/#svc): AI agents for customer support, content pipelines and operations, trained on the brand and connected to its stack

## Selected work

- [Dos Hombres](https://falserules.com/#work): Shopify store, BottleNexus integration and email marketing for the mezcal and tequila brand
- [Mermaid Gin](https://falserules.com/#work): The whole Shopify site for the Isle of Wight Distillery (mermaid-gin.com), designed and built
- [MAGA Beer](https://falserules.com/#work): Website, AI images and films, decks and an always-on social feed
- [Bonus Health](https://falserules.com/#work): New website plus AI films for ads and social
- [Posh Gin](https://falserules.com/#work): AI image and motion campaign
- [WSL (Wall Street Luxury)](https://falserules.com/#work): Luxury lifestyle AI film
- [Smash Tennis](https://falserules.com/#work): AI-generated winter lookbook and social campaign
- [Out East](https://falserules.com/#work): Social films
- ReserveBar brand storefronts: sites built on ReserveBar's storefront SDK for spirits brands such as Casa Dragones

## Our own apps

- [KADRE](https://joinkadre.com): A rating system for physical capability
- [La Grada](https://lagrada.app): Every team in a sports club in one app
- [Underbuy](https://underbuy.app): Friends help you decide before you buy
- [No Takeout](https://notakeout.app): Order less takeout and learn cheap meals
- [Readybell](https://readybell-nine.vercel.app): How long your home would last on its own
- Dawnsy (an alarm that wakes you, not the house), Clubkey (brands as members clubs) and Stikki (a sticker chart parents share): in development

## Pricing

- Sprint (fixed scope, fixed date): from $4,900 (4.900 € in Europe)
- Studio (monthly, pause or cancel any month): from $6,500 per month (6.500 € in Europe)
- Build with us (apps from idea to store): from $15,000 (15.000 € in Europe), fee or fee + equity

## FAQ

- [All questions](https://falserules.com/#faq): speed, pricing, ownership of AI content (the client owns it), no-call process, AI agents, platforms

## Free tools

- [Wine and spirits shipping by US state](https://falserules.com/tools/alcohol-shipping-by-state/): can a brand ship wine or spirits direct to consumers in each of the 50 states and DC, with notes and sources (Spanish: https://falserules.com/es/herramientas/envio-alcohol-por-estado/)

## Guides: selling wine and spirits online in the US

- [Age gates and age verification for US alcohol websites](https://falserules.com/guides/alcohol-age-verification/): What US law requires vs what DISCUS, Wine Institute and Beer Institute codes ask, how to build an accessible age gate, and how to keep gated pages in Google. (facts checked 2026-11-04)
- [Bottle Nexus explained: alcohol checkout for your Shopify site](https://falserules.com/guides/bottlenexus-explained/): How Bottle Nexus works in 2026: a buy button and checkout on your own site, licensed retailers as merchant of record, Shopify fit, fees, pros and cons. (facts checked 2026-11-04)
- [Klaviyo email and SMS for wine and spirits brands](https://falserules.com/guides/klaviyo-for-wine-and-spirits/): What Klaviyo, carriers and the TCPA allow for alcohol email and SMS, the core flows a spirits brand needs, state-based segments and deliverability basics. (facts checked 2026-11-04)
- [LiquidCommerce explained: ReserveBar's alcohol commerce stack](https://falserules.com/guides/liquidcommerce-explained/): What LiquidCommerce is in 2026: ReserveBar's APIs, SDK and Elements for alcohol brand sites, how orders reach licensed retailers, and the pros and cons. (facts checked 2026-11-04)
- [ReserveBar for spirits brands: how it works in 2026](https://falserules.com/guides/reservebar-for-brands/): How ReserveBar works for spirits brands: the marketplace, white-label brand storefronts, licensed retailers as seller of record, and what you control. (facts checked 2026-11-04)
- [ReserveBar vs LiquidCommerce vs Bottle Nexus: an honest comparison](https://falserules.com/guides/reservebar-vs-liquidcommerce-vs-bottlenexus/): ReserveBar, LiquidCommerce and Bottle Nexus compared for spirits brands: seller of record, brand control, Shopify fit, published fees and best fit by brand. (facts checked 2026-11-04)
- [Selling alcohol on Shopify in the US: rules, payments, shipping](https://falserules.com/guides/selling-alcohol-on-shopify/): What Shopify allows for alcohol, how Shopify Payments, age checks and carrier rules work, and when a licensed partner like ReserveBar or BottleNexus is better. (facts checked 2026-11-04)
- [The US three-tier system and DTC for wine and spirits](https://falserules.com/guides/three-tier-system-dtc/): How the US three-tier system works, what DTC legally means for wine, spirits and beer, and the legal routes brands use to sell alcohol online in 2026. (facts checked 2026-11-04)
- [Where Can You Ship Wine and Spirits Direct to Consumers?](https://falserules.com/guides/ship-wine-spirits-by-state/): Wine ships direct to 49 states and DC. Spirits ship to just 10 states and DC. A state-by-state guide to DTC permits, taxes, carriers and the three-tier route. (facts checked 2026-11-04)

## Guías en español

- [¿A qué estados de EE. UU. puedes enviar vino y licores?](https://falserules.com/es/guias/enviar-vino-licores-por-estado/): El vino se envía directo a 49 estados y DC; los licores, solo a 10 y DC. Guía por estado: permisos DTC, impuestos, transportistas y la vía de tres niveles. (facts checked 2026-11-04)
- [Avisos y verificación de edad en webs de alcohol en EE. UU.](https://falserules.com/es/guias/verificacion-edad-alcohol/): Qué exige la ley de EE. UU. y qué piden los códigos de DISCUS, Wine Institute y Beer Institute, cómo hacer un aviso de edad accesible y cómo no perder Google. (facts checked 2026-11-04)
- [Bottle Nexus explicado: checkout de alcohol para tu web en Shopify](https://falserules.com/es/guias/bottlenexus-explicado/): Cómo funciona Bottle Nexus en 2026: botón de compra y checkout en tu web, tiendas con licencia como vendedor legal, encaje con Shopify, tarifas, pros y contras. (facts checked 2026-11-04)
- [El sistema de tres niveles de EE. UU. y la venta DTC de alcohol](https://falserules.com/es/guias/sistema-tres-niveles-dtc/): Cómo funciona el sistema de tres niveles de EE. UU., qué significa DTC para vino, licores y cerveza, y las vías legales para vender alcohol online en 2026. (facts checked 2026-11-04)
- [Klaviyo: email y SMS para marcas de vino y licores](https://falserules.com/es/guias/klaviyo-para-vinos-y-licores/): Qué permiten Klaviyo, los operadores y la TCPA en email y SMS de alcohol, los flujos clave de una marca de licores, segmentos por estado y entregabilidad. (facts checked 2026-11-04)
- [LiquidCommerce explicado: la tecnología de ReserveBar para alcohol](https://falserules.com/es/guias/liquidcommerce-explicado/): Qué es LiquidCommerce en 2026: las APIs, el SDK y Elements de ReserveBar para webs de marcas de alcohol, cómo llega el pedido a la tienda y sus pros y contras. (facts checked 2026-11-04)
- [ReserveBar para marcas de destilados: cómo funciona en 2026](https://falserules.com/es/guias/reservebar-para-marcas/): Cómo funciona ReserveBar para marcas de destilados en EE. UU.: el marketplace, las tiendas de marca white-label, quién vende legalmente y qué controlas tú. (facts checked 2026-11-04)
- [ReserveBar, LiquidCommerce o Bottle Nexus: comparativa honesta](https://falserules.com/es/guias/comparativa-reservebar-liquidcommerce-bottlenexus/): ReserveBar, LiquidCommerce y Bottle Nexus comparados para marcas de destilados: quién vende, control de marca, Shopify, tarifas y para quién es cada uno. (facts checked 2026-11-04)
- [Vender alcohol en Shopify en EE. UU.: normas, pagos y envíos](https://falserules.com/es/guias/vender-alcohol-en-shopify/): Qué permite Shopify con el alcohol, cómo funcionan Shopify Payments, la verificación de edad y los transportistas, y cuándo conviene ReserveBar o BottleNexus. (facts checked 2026-11-04)